For Independents · 5 min read · Updated 5/10/2026
What should an independent put on their public profile?
At minimum: a one-line headline that names who you help and how, two case studies with outcomes, one productized service package with a price, and a way to reach you on LinkedIn. Skip the resume.
Why
Founders scan. They are deciding in 20 seconds whether to read more.
What
- A headline that names a buyer and a result
- Two case studies with named outcomes (numbers beat adjectives)
- One productized package with scope and price
How
Write the headline last. Draft it after you've listed the case studies — the pattern in your work usually is your positioning.