ShowcaseOther Worldwideactive

Africa fintech UX research vault

Posted by Aisha Mensah

Synthesised findings from 14 mobile-money studies across Ghana, Kenya, Nigeria. Open methodology, paid raw transcripts.

IndustryFintechNonprofit & Social Impact
SkillsUX ResearchResearch & Insights

About

A continuous user research vault covering 18 African markets, built over 3 years for a pan-African neobank. Inside the vault: - 600+ recorded interviews, transcribed and tagged - 80+ synthesis docs by market and segment (informal traders, salaried, students) - A reusable interview guide library and recruiting playbook This is a showcase of how to run continuous discovery in markets where the usual SaaS tooling doesn''t fit. Happy to share methodology, recruiter network and the Notion structure with serious operators building for emerging markets.

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