ShowcaseUnited Arab Emirates Worldwideactive

Souk — short-form creator network for MENA brands

Posted by Nadia Haidari

Showcase: 120+ vetted creators, 35 brand campaigns delivered in 2025.

IndustryMedia & Creator EconomyAdTech & Marketing
SkillsSocial Media & InfluencerPartnerships & BD

About

Souk is a creator network connecting MENA-based short-form creators with global brands targeting the Arabic-speaking market. Why we exist: brands keep trying to "do MENA" with translated US creative and it keeps failing. We solve that with locally-rooted creators and a tight production process. Stats: - 120+ vetted creators across UAE, KSA, Egypt, Morocco, Jordan - 35 brand campaigns delivered in 2025 (beauty, gaming, fintech) - Median engagement rate 6.8% — well above category benchmarks Open to brand intros, agency partnerships, and conversations with operators building creator economy infrastructure outside the US.

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